The Rolex Day-Date, without a doubt, has to be one of the most iconic watches ever produced. Even to those who don’t know about watches, the Day-Date is something that is instantly recognisable. First released in 1956, the vintage reference that is the most well know is the example you see here today, the Ref. 1803.
Quickly, with Rolex’s iconic branding and reputation for high quality, it became one of the most revered luxury watches and became know as ‘the President’. While the Day-Date was certainly a luxury watch, it was also built like a tank as per Rolex’s standards, most notably being housed in an Oyster case.
One rule that has stuck to the Day-Date since day one is that it was only to be produced in precious metals, with yellow gold being the more common choice. As a result, this white gold 1803 you see here today is much rarer and more coveted than the usual yellow gold variant. This particular example is well preserved with a very thick case and features a silver sunburst ‘non lume’ dial.