{"product_id":"rolex-day-date-128396tbr-platinum-baguette-diamonds","title":"Rolex Day Date 128396TBR Platinum Baguette Diamonds","description":"\u003cp class=\"p1\"\u003eIntroduced in 1956, the Rolex Day-Date has long represented the pinnacle of the brand's classical watchmaking. As the first self-winding, waterproof chronometer wristwatch to display both the day of the week written in full and the date, it was an important technical achievement for Rolex. Produced exclusively in precious metals, the Day-Date quickly became associated with prominent figures in business, politics and entertainment, earning its familiar nickname, the President.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThroughout its history, the Day-Date has been offered in an extraordinary variety of configurations, ranging from relatively understated examples with simple dials to elaborate gem-set watches. Among these, the platinum models have always occupied a particularly special position within the collection. Traditionally distinguished by their ice blue dials, a colour Rolex reserves for its platinum watches, these references combine the substantial weight of platinum with a distinctive appearance that is immediately recognisable to collectors.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eHere, we have the reference 128396TBR, a particularly attractive interpretation of the Day-Date 36, featuring a platinum case, ice blue dial and baguette diamond-set bezel. Introduced as part of the updated Day-Date 36 collection in 2019, the reference combines the traditional proportions of the original Day-Date with modern Rolex movement technology and elaborate gem-setting.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMeasuring 36mm in diameter, the case is crafted entirely from 950 platinum, featuring a polished finish and a bezel set with 52 baguette-cut diamonds. Unlike the more familiar brilliant-cut diamond bezels, the baguette setting creates a continuous ring of rectangular stones, giving the watch a distinctly geometric appearance. The case is complemented by the iconic President bracelet, with its semi-circular three-piece links and concealed Crownclasp. The substantial weight of platinum gives the watch a particularly satisfying presence on the wrist despite its relatively modest dimensions.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe dial is undoubtedly one of the most appealing aspects of this particular example. Finished in Rolex's signature ice blue with a fine sunray pattern, it features applied Roman numeral hour markers and matching hands in white gold. The contrast between the pale blue dial, polished platinum case and brilliant baguette diamonds is particularly attractive, with the different surfaces reflecting light in subtly different ways. The familiar day aperture at 12 o'clock and magnified date window at 3 o'clock complete the traditional Day-Date layout.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePowering the watch is the automatic calibre 3255, introduced in 2015 and subsequently incorporated into the Day-Date 36 collection. Featuring Rolex's Chronergy escapement, blue Parachrom hairspring and Paraflex shock absorbers, the movement provides approximately 70 hours of power reserve. It also carries Rolex's Superlative Chronometer certification, guaranteeing an accuracy of within minus two and plus two seconds per day after casing.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhat I find particularly appealing about this reference is that, despite the elaborate use of materials and gemstones, the 36mm sizing keeps things proportionate and in check without going over the top. There are elegant ways to wear bling, and this is certainly one of them.\u003c\/p\u003e","brand":"2026","offers":[{"title":"Default Title","offer_id":44610373419095,"sku":null,"price":110000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1872\/9369\/files\/Rolex-Day-Date-36-128396TBR-Platinum-Ice-Blue-Diamond-Bezel-Roman-Numerals_0007_Layer-7.png?v=1793767131","url":"https:\/\/www.ssongwatches.com\/products\/rolex-day-date-128396tbr-platinum-baguette-diamonds","provider":"S.Song Watches","version":"1.0","type":"link"}