{"product_id":"jaeger-lecoultre-duoface-reverso-japan-edition-red-270-1-54-yellow-gold","title":"Jaeger-LeCoultre Reverso Duoface Japan Edition Red 270.1.54 Yellow Gold","description":"\u003cp class=\"p1\"\u003eIntroduced in 1931, the Jaeger-LeCoultre Reverso was originally conceived as a sports watch, its ingenious reversible case designed to protect the dial during polo matches. What began as a practical solution would eventually become one of the most recognisable designs in watchmaking, with its rectangular case, Art Deco styling and distinctive swivelling construction providing Jaeger-LeCoultre with an unusually versatile platform for complications.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOne of the most important evolutions came in 1994 with the introduction of the Reverso Duoface. Rather than using the reverse of the case simply as a protective surface, Jaeger-LeCoultre fitted a second dial driven by the same movement, allowing two different time zones to be displayed on opposite sides of the watch. It was an ingenious use of the Reverso architecture and remains one of the complications most naturally suited to the model.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe present Ref. 270.1.54 is a particularly rare interpretation of that idea. Produced in 1999 exclusively for the Japanese market, the Reverso Duoface Japan Edition was offered with coloured reverse dials in red, blue and green. While the stainless-steel versions were produced in an edition of 300 pieces, this red dial variant in 18-carat yellow gold was limited to just 39 pieces.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe front of the watch is deliberately traditional. Its silvered dial features a guilloché centre surrounded by black Arabic numerals, a railway minute track and a small seconds display at 6:00. Thermally blued hands provide just enough colour against the otherwise restrained dial, while the 18-carat yellow gold Grande Taille case measures 42mm including the lugs by 26mm across. Despite those dimensions, the elongated rectangular proportions allow it to wear considerably smaller than the numbers might suggest.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFlip the case over, and the character of the watch changes completely. The reverse features a deep burgundy red guilloché dial, with large Arabic numerals at 3, 9 and 12 and a day\/night indicator at 6:00. Against the yellow gold case, the rich red dial gives the watch an appearance completely removed from the classical silver dial on the opposite side. Rather than simply offering two time zones, it genuinely feels like two very different watches housed within the same case.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePowering both displays is the manually wound Jaeger-LeCoultre Calibre 854, developed specifically for the Duoface. A single movement drives both dials, with the secondary display allowing the wearer to track another time zone while the day\/night indicator provides an immediate reference as to whether it is morning or evening.\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eWhat makes the Ref. 270.1.54 particularly compelling is how effectively it uses the Reverso concept. On one side it is everything expected of a traditional yellow gold Reverso - restrained, elegant and unmistakably Art Deco. Turn it over, and the burgundy dial transforms it into something considerably more unusual. Combined with a production of just 39 pieces and its status as a Japan-only release, it is one of the more obscure and distinctive Duoface variants from this period.\u003c\/p\u003e","brand":"1999","offers":[{"title":"Default Title","offer_id":44335096332375,"sku":null,"price":27000.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1872\/9369\/files\/Jaeger-LeCoultre-Reverso-Duoface--Japan-Edition-Red-270.1.54-YG-3_0001_Layer-16.png?v=1790231785","url":"https:\/\/www.ssongwatches.com\/products\/jaeger-lecoultre-duoface-reverso-japan-edition-red-270-1-54-yellow-gold","provider":"S.Song Watches","version":"1.0","type":"link"}